Social media has permeated business culture and is now considered an integral part of marketing. However, 60% of executives use social media less than one hour per week, and the network they are likely to use is LinkedIn. An even more disheartening survey by IBM found that only 16% of CEOs use social media. Why […]
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Social media has rapidly changed the business landscape over the last several years. Between marketing directly to customers on Facebook to networking on LinkedIn, businesses have the ability to connect with customers and engage with employees in ways not possible in the past. However, financial services companies have been largely unable to access this shift
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