Trust has become a high priority

Trust.. it's a high priority issue these days. Since the financial crisis of 2008, trust has catapulted into the limelight and the impact on CEOs has been significant. Below, a few intriguing takeaways on the issue from PwC's recently released 20th CEO Survey:

  • 69% of CEOs think that, in an increasingly digitalized world, it's harder for businesses to gain - and retain - people's trust.
  • 87% of CEOs believe social media could have a negative impact on the level of trust in their industry over the next five years.
  • CEOs are particularly anxious that breaches in data security and ethics as well as IT outages and disruptions could impair public trust in their industry.
  • Two-thirds of CEOs think automation and artificial intelligence pose a threat.
  • 64% of CEOs think the way their firm manages data will be a differentiating factor in future.

Bottom line? If forfeiting people's trust is a sure-fire way to fail, then earning their trust is the best way to enable success.

Click here to read this fascinating report in full.

Ellen Kinlin


The Kinlin Company, Inc.

Office: 508-420-1165

Mobile: 508-360-2053

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